What does ContentAreaByName do?

What does ContentAreaByName do?

• A. Returns the content stored in the specified Content Area by name, and can optionally wrap the content in an Impression Region.
• B. Returns content only by ID, ignoring name.
• C. Always wraps content in an Impression Region.
• D. Replaces the content area content with new content.

Answer: (A)

ContentAreaByName is an AMPscript function that retrieves the HTML or content stored in a Content Area using the area’s name. It returns that content directly, and you have the option to wrap it in an Impression Region for tracking impressions in emails. This makes it possible to insert named content blocks into messages and choose whether or not to enable impression tracking. It does not fetch content by ID only, it does not always wrap content, and it does not modify the Content Area itself.

ContentAreaByName is an AMPscript function that retrieves the HTML or content stored in a Content Area using the area’s name. It returns that content directly, and you have the option to wrap it in an Impression Region for tracking impressions in emails. This makes it possible to insert named content blocks into messages and choose whether or not to enable impression tracking. It does not fetch content by ID only, it does not always wrap content, and it does not modify the Content Area itself.