What does FTAF stand for in Marketing Cloud terminology?

What does FTAF stand for in Marketing Cloud terminology?

• A. From To A Friend
• B. Forward To All Friends
• C. Forward To Advertisers
• D. Forward To A Friend

Answer: (D)

Forward To A Friend is the term used in Marketing Cloud for the feature that lets a subscriber share an email with someone else by clicking a built‑in link or button. This exact wording is the established label you’ll see in Marketing Cloud docs, templates, and UI, making it the correct choice. The other phrases don’t reflect the standard terminology used for this forwarding capability, as they either don’t describe a real feature or describe something unrelated. Including a Forward To A Friend link helps extend reach by enabling easy sharing, and its usage is tracked as the recipient uses the share feature.

Forward To A Friend is the term used in Marketing Cloud for the feature that lets a subscriber share an email with someone else by clicking a built‑in link or button. This exact wording is the established label you’ll see in Marketing Cloud docs, templates, and UI, making it the correct choice. The other phrases don’t reflect the standard terminology used for this forwarding capability, as they either don’t describe a real feature or describe something unrelated. Including a Forward To A Friend link helps extend reach by enabling easy sharing, and its usage is tracked as the recipient uses the share feature.