Which data view lets you view impression data for content shared from your Marketing Cloud sends via Social Forward?

Which data view lets you view impression data for content shared from your Marketing Cloud sends via Social Forward?

• A. _SocialNetworkImpressions data view
• B. _Open data view
• C. _PublicationSubscriber data view
• D. _SMSSubscriptionLog data view

Answer: (A)

Impression data for content shared through Social Forward is captured in a data view built for social network engagement metrics. This data view specifically records how often a post distributed via Social Forward is shown on external networks, giving you visibility into reach and exposure across platforms like Facebook, Twitter, LinkedIn, and more. The other data views focus on different types of activity: Open tracks email opens, PublicationSubscriber relates to publication subscriptions or content portal interactions, and SMSSubscriptionLog logs SMS opt-in or unsubscribe events. None of these measure social impressions, which is why the social network impressions data view is the correct source for this information.

Impression data for content shared through Social Forward is captured in a data view built for social network engagement metrics. This data view specifically records how often a post distributed via Social Forward is shown on external networks, giving you visibility into reach and exposure across platforms like Facebook, Twitter, LinkedIn, and more.

The other data views focus on different types of activity: Open tracks email opens, PublicationSubscriber relates to publication subscriptions or content portal interactions, and SMSSubscriptionLog logs SMS opt-in or unsubscribe events. None of these measure social impressions, which is why the social network impressions data view is the correct source for this information.